Victorinox Campaign Report
30.Jan.12
coUNDco
Aus dem Box Network Europe Blog:
After 10 weeks of our pan-European adventure with the Victorinox Fragrance operation “The Swiss Way of Freshness”, we’d like to share some numbers with you.
Our challenge was to inform people throughout Europe that Victorinox is not just about Swiss Army knifes – it’s also all about fragrances (and branding and image). An additional objective for the work was to encourage people to order a sample of the product so that they could get to know the fragrances and enjoy them for themselves.
